The Founders

The Founders

Jason Webster
Founder; CEO

Over the past 25-years, in a variety of roles, Jason has worked to improve the process and foundation of decision-making in organizations of all sizes. He has helped start-ups compete above their weight class, he has educated Finance professionals on analytics and forecast accuracy, and he has led multi-year programs in billion-dollar corporations, transforming the way they plan and developing blueprints for information management and analytics. Fifteen years ago, Jason founded Archetype with the goal or providing customers a truly creative, innovative and tailored approach for the problem of managing business in a complex world. In doing so, he believed he could set a higher standard for digital consultancies, hence the name, Archetype.

Today, as CEO, Jason has the wonderful privilege of leading a truly outstanding team of interdisciplinary professionals who, together, have served hundreds of happy customers across many industry domains. The great majority of those customers have invited the team back for second, third and fourth engagements – the only true measure of success.

Jason is an incessantly curious individual, an (over) committed DIY-er and lover of Sci-Fi. He looks forward every year to chasing his bride and four kids down the ski slopes, or cooking lobsters on the beach and is a musical hack who still believes he may play live one day.

Peter J Wacks
Founder; Supply Chain Lead

Peter has launched multiple businesses, including EGZ Books—a medical book publishing house which worked with MGMA, EGZ Distribution—a medical distribution house, and Everything Learnable—a multi-platform eReader. As a part-time inventor, Peter has 3 patents pending.

He is a bestselling cross-genre writer who has worked in various capacities across the creative fields in gaming, television, film, comics, and most recently, when not busy leading his companies, he spends his time writing novels.

He began in the creative fields as a child actor & model, Most notable as an extra on ‘Revenge of the Nerds’ and ‘Thunder Alley.’ At age 6 he began writing short stories, and was first published in high school (1992), a time in which he was also a top ten honorable mention for the NCTE award (1993).

He has been a panelist, guest speaker, and Guest of Honor at a combined total of over 250 conventions, Trade Shows, Organizations, and Colleges on a variety of topics.

He has always been amazed and fascinated by both writing and the absurdity of the world in general. Throughout the course of his life, he has hitchhiked across the States and backpacked across Europe on the Eurail. Peter writes a lot, and will continue to do so till the day he dies. Possibly beyond.